menu

Why Empowering Communities Is A Good Idea

Why Empowering Communities Is A Good Idea
technology

World of Warcraft users will not have to post under their real names in its forums. How could Blizzard have handled it better?

Naresh Kumar
  • 16 july 2010

Earlier this week, PSFK had reported on the backlash Blizzard Entertainment received for making it mandatory for its World of Warcraft users to post under their real names in its forums. It turns out that the company has now backed off and reversed its decision to introduce Real ID for now. Gamepro, in its analysis of the situation, spoke to two of the most respected names in the field-Howard Rheingold of Stanford University and F. Randall Farmer, architect of several virtual world platforms.

On asked why people vehemently opposed Blizzard’s move, Rheingold said:

People get very upset when there’s any chance that’s a significant change in an online forum that they are used to communicating with. To the degree that they take ownership of it is the degree to which it’s successful, which is kind of a paradox. If you’re successful, people are going to resent it if you change things [and you need to change things to remain successful]. People don’t like that. They become accustomed to it [the way that it is]. They’ve projected the feeling of home on it.

Rheingold and Farmer both had the same advice for Blizzard on how to address its problem of regaining the community’s trust:

Talk to the community, empower it to make its own changes. If Blizzard had done this from the very beginning — gone to the community and asked for their help in solving the problem [trolling and spamming] — the community would’ve come up with solutions. And Real ID might even have been one of them.

Gamepro agrees with Farmer when he says that using real identities may indeed be the correct strategy for World of Warcraft in the long term, but next time, it should involve the community in its decision making process.

Gamepro: “Analysis: Blizzard’s real problem with Real ID and the way to solve it”

Image by fiveinchpixie

technology
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Leslie Dewan

Nuclear Power, Sustainability, Engineering

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Yesterday

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Yesterday

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Yesterday

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Yesterday

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Yesterday

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Yesterday

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Yesterday

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.