Google and YouTube announced the launch of Life In A Day this week, billed as a historic cinematic experiment that will attempt to document one day, as seen through the eyes of people around the world. On July 24, participants will have 24 hours to capture a snapshot of their life on camera. One can film anything, from the mundane and human – a family conversation during the morning breakfast rush, a sunrise – or the extraordinary – a wedding, sporting game win, saving a life in an ER, etc.
What happens with the most compelling footage submissions will be of particular interest to participants with film-making or creative aspirations; according to Google:
Kevin Macdonald, the Oscar-winning director of films such as The Last King of Scotland,Touching the Void and One Day in September, will then edit the most compelling footage into a feature documentary film, to be executive-produced by Ridley Scott, the director behind films like Gladiator, Black Hawk Down, Thelma & Louise, Blade Runner and Robin Hood. LG Electronics is supporting “Life in a Day” as a key part of its long-standing “Life’s Good” campaign and to support the creation of quality online content that can be shared and enjoyed by all.
The final film will premiere at the 2011 Sundance Film Festival; individuals whose footage makes it into the final cut will be credited as co-directors, and may be one of 20 contributors selected to attend the premiere.
This is a compelling invitation in the ‘crowd-sourcing’ model, leveraging collective creativity to some degree in the final outcome. It’s also an excellent sponsorship and brand integration opportunity for LG, whose “Life’s Good” campaign alludes to its brand promise of providing the equipment that will help consumers capture those memorable life moments – and presumably those that some participants will submit to this intiative.
It will be very interesting to see what participants submit – and if human drama, humor and story-telling manages to outshine that of the Hollywood, cinematic variety.