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15 Different Ways Of Changing Behavior

A grid developed by Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University outlines 15 different paths to change.

Paloma M. Vazquez
Paloma M. Vazquez on August 31, 2010. @pmvazquez

A grid developed by Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University outlines 15 different ways that behavior can change. Behaviors are classified by duration – one time, for a defined period of time (i.e., 30 days) or for the long-term (from now on), and by the nature of said behavior to the person adopting it – new (unfamiliar) or familiar, an increase or decrease, or a complete conclusion of that behavior.

We felt this grid had implications for anyone looking to better understand behavior – and specifically what actions may need to be encouraged or taken in order to reach an ultimate goal; be it personal (from eating more vegetables, to cutting out beef from a diet, to becoming a vegan, for example – to marketing (the process by which a consumer behaves as a brand advocate, vs. a one-time customer).

Persuasive Technology Lab

[via BBH Hive]

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