menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

15 Different Ways Of Changing Behavior

15 Different Ways Of Changing Behavior

A grid developed by Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University outlines 15 different paths to change.

Paloma M. Vazquez

A grid developed by Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University outlines 15 different ways that behavior can change. Behaviors are classified by duration – one time, for a defined period of time (i.e., 30 days) or for the long-term (from now on), and by the nature of said behavior to the person adopting it – new (unfamiliar) or familiar, an increase or decrease, or a complete conclusion of that behavior.

We felt this grid had implications for anyone looking to better understand behavior – and specifically what actions may need to be encouraged or taken in order to reach an ultimate goal; be it personal (from eating more vegetables, to cutting out beef from a diet, to becoming a vegan, for example – to marketing (the process by which a consumer behaves as a brand advocate, vs. a one-time customer).

Persuasive Technology Lab

[via BBH Hive]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store