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15 Different Ways Of Changing Behavior

15 Different Ways Of Changing Behavior
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A grid developed by Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University outlines 15 different paths to change.

Paloma M. Vazquez
  • 31 august 2010

A grid developed by Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University outlines 15 different ways that behavior can change. Behaviors are classified by duration – one time, for a defined period of time (i.e., 30 days) or for the long-term (from now on), and by the nature of said behavior to the person adopting it – new (unfamiliar) or familiar, an increase or decrease, or a complete conclusion of that behavior.

We felt this grid had implications for anyone looking to better understand behavior – and specifically what actions may need to be encouraged or taken in order to reach an ultimate goal; be it personal (from eating more vegetables, to cutting out beef from a diet, to becoming a vegan, for example – to marketing (the process by which a consumer behaves as a brand advocate, vs. a one-time customer).

Persuasive Technology Lab

[via BBH Hive]

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