A Diamond In The Rough: Milwaukee’s Flux Design

A Diamond In The Rough: Milwaukee’s Flux Design

Founder Jeremy Shamrowicz talks to us about design inspiration and Milwaukee's post-industrial urban revival.

Plus Aziz
  • 23 august 2010

Photo Credits ©Tricia Shay

Jeremy Shamrowicz sits at the epicenter of Milwaukee’s art and design scene. PSFK caught up with him recently to discuss how the post-industrial city inspires him. He provides a unique insider’s perspective on the city’s development and enthusiastically evidences Milwaukee’s creative status.

What are you working on right now?

We have numerous things in the works. We are designing a steam punk style industrial coffee bean dispenser, a smoke house barbecue place that draws heavy visual aesthetic from a combination of Robinson Crusoe, Willy Wonka and Lemony Snicket. Additionally we are coordinating the 2nd of 4 annual art installations and art opening events for our galleries and building custom furniture and interior elements daily.

What projects, people and ideas are inspiring you these days?

My inspirations change frequently, but one thing that remains consistently inspiring to me is the involvement and work ethic of my wonderful staff, and their constant enthusiasm to try new things. Aside from that, I am very inspired by traditional building methods, the “steam punk” genre, and my city.

What is a “Renaissance”, and how are you revitalizing your city?

For us, “Renaissance” is indicative of the fact that a company thrives in a conservative blue collar city that has been on the cusp of a transformation. The city has struggled to find its new identity; we’re known as an industrial town, but in reality, most of the big machinery and industrial companies have left the city for years.

With the thought, passion and drive many Milwaukeeans possess, Flux has been fortunate in becoming a part of that creative change. People are seeking a higher caliber of experiences, and when they find it, it pushes design to compete with those experiences, creating more enriched spaces for the city on a whole. In the last 10 years, we’ve been able to be involved in over 40 different cafes, restaurants, bars, clubs and lounges, from smaller scale elements, to full blown ground up build outs. We have literally been able to watch Milwaukee’s nightlife improve.

Tell us more about the team/process behind Flux Design’s executions.

As far as the design process goes, having that kind of team there, well, we design our sculptures and we sculpt our designs.

The team is comprised of industrial product designers, abstract and figurative sculptors, architects, interior designers, photographers, print makers and fine artists. When you take that kind of raw talent and enthusiasm and slam it together with people who have a lot of pride in their craft, the result is a definitive challenging and pushing of boundaries and limits constantly, which results in great design.

Anything else you would like to add?

I’ve always wanted to be an artist. I now realize that the title of artist is subjective. For the last 10 years, I’ve been blessed with the opportunity to work with some amazing artists, designers and craftsmen, but I am realizing that the key is to surround yourself with people who have similar goals and dreams. With the help of my community and my team supporting me, we can do ten fold what I would have ever imagined doing in my entire life by myself. And this-is what truly inspires me as an artist and designer.

Photo Credits ©Tricia Shay

Flux Design


Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive Today

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Today

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Today

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Nick Barham

Progressive Advertising Creative

Design Today

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Today

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Today

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light


Future Of Work
Cultivating The Next Generation Of Leaders

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

No search results found.