AR Training: Zemoga Responds To PSFK Future Of Health Report

AR Training: Zemoga Responds To PSFK Future Of Health Report

An augmented reality application that helps doctors and other healthcare providers train using 3D animated simulations.

Scott Mioduszewski
  • 3 august 2010

03 foh zemoga concepts

AR Training- Zemoga Responds To PSFK Future Of Health Report-1

AR Training

Augmented reality’s most revolutionary applications have resulted from advances in mobile technology, which can point to potential benefits for the healthcare industry. Doctors and other healthcare providers simply download and install software to their smartphones that render printed trackers, or coded digital patterns.

Augmented reality is especially useful in medical training. For instance, a healthcare provider (HCP) can download a program or application to his or her phone, which presents a basic menu of medical procedures for them to choose from.

When the HCP selects one of the procedures the first screen will show where the tracking patterns must be located on the body of the patient. Once the patterns are applied, the training simulation can start. The training program will display an animated simulation in 3D, showing exactly how, when, and where the different maneuvers must be executed. The user can change the point of view of the simulation by moving the mobile device, move forwards or backwards through the animation, as well as view additional notes during specific points of the procedure.

The HCP can also use the tracking patterns to record him or herself completing the training. Later, the user can compare his or her individual execution against the animated simulation and detect possible mistakes to be corrected.

Taking it a step further, augmented reality can layer the recorded training over the simulation, and can be hidden or shown at any time to facilitate the comparison.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Zemoga Inc. The agency has responded with six ideas; two concepts, two products and two services. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF


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