Augmented Reality Field Aid: Tokyo Coyote Responds To PSFK Future Of Health Report

Augmented Reality Field Aid

Real time interactive overlays of life seen through smart phones provide users up-to-the-minute video and infographic supplemental guides for identifying needs and approaching rudimentary health operations and procedures. The goal is to develop a broad health administration resource for scenarios when physicians are not accessible. The AR Field Aid helps users to accurately administer basic aid techniques i.e. how to make a splint, engage CPR, and recognize symptoms of diseases/viruses/forms of illness. The innovative system leverages facial recognition software to identify visible health maladies, potentially containing epidemics by reporting body scan results before problems spread.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Tokyo Coyote. The agency has responded with seven ideas; one product, one application, one communication and three service concepts. The full response is available for download on request here.

PSFK Future Of Health Report