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Carrier Pigeon Network: Cunning Responds To PSFK Future Of Health Report

Carrier Pigeon Network: Cunning Responds To PSFK Future Of Health Report
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Communication issues constitute 50% of UNICEF’s 10 Challenges. Improve communication and the other challenges will be easier to overcome.

Scott Mioduszewski
  • 3 august 2010

04 foh cunning concepts

Carrier Pigeon Network- Cunning Responds To PSFK Future Of Health Report-2

Carrier Pigeon Network

Communication issues constitute 50% of UNICEF’s 10 Challenges. Improve communication and the other challenges will be easier to overcome.

Therefore, we develop a network of carrier pigeons to carry information, data and medicine across developing nations.

Pigeons are a fast, cheap, and sustainable way of transmitting information and small payloads over long distances.

In 2009, a race was held in Durban, South Africa, between a carrier pigeon and an ADSL line to see which would transmit 4GB of data faster. The pigeon won.

A pleasant side effect of using pigeons for information relay is that pigeon waste makes excellent fertilizer. It rates higher than other fowl at 4.2% nitrogen, 3% phosphorous, and 1.4% potassium.

Proof of Concept:
Carrier pigeons were used in the eastern Indian state of Orissa until recently to transmit daily communications between police stations. Orissa has about 400 police stations covering thousands of kilometers of remote territory.

Carrier pigeons were also used en masse by the Roman Empire, soldiers in the American Civil war, and by the French in World War I, who used 30,000 of them.

Sources:
In South Africa, carrier pigeon faster than broadband. ZDNET. September 10, 2009. http://bit.ly/fastpigeons

The hallowed history of the carrier pigeon. NYTimes. January 30, 2004. http://nyti.ms/pigeonhistory

Indian Pigeons Lose Out To Email. BBC. March 26, 2002. http://bit.ly/pigeonsindia

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Cunning Communications. The agency has responded with five ideas; two services and three concepts. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF

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