Charit-i: Zemoga Responds To PSFK Future Of Health Report

Charit-i is a social network and site where people from all over the world can collaboratively fund projects that benefit remote or underprivileged communities.

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Charit-i: Collaborative Change

Charit-i is a social network and site where people from all over the world can collaboratively fund projects that benefit remote or underprivileged communities.

The residents of these areas can use mobile phones to text requests that are then posted to Charit-i using a web-based application. Donors on the site can contribute varying amounts of money to each cause, earning social credits and potentially prizes from the petitioners.
The website also enables donors to spread the word and solicit extra support from friends on other social media platforms, like Facebook and Twitter.

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From planting new crops to fixing wells, gathering much-needed medical supplies to building low-income housing, Charit-i uses a fairly new concept called “crowdfunding” to bring out the best in all of us and leverage technology to bring about real change.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Zemoga Inc. The agency has responded with six ideas; two concepts, two products and two services. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF

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