Dr. Cube: Zemoga Responds To PSFK Future Of Health Report

Dr. Cube: Zemoga Responds To PSFK Future Of Health Report

Dr. Cube is a single-button device that collects the information that doctors need from a basic diagnostic test.

Scott Mioduszewski
  • 3 august 2010

03 foh zemoga concepts

Dr. Cube- Zemoga Responds To PSFK Future Of Health Report-1

Dr. Cube: Basic medical diagnostic and data collection device

Dr. Cube is a single-button device that collects the information that doctors need from a basic diagnostic test.

The cube-shaped device will have several tools, one on each side of the cube, similar to an otoscope, an ophthalmoscope, laryngeal mirrors, an esthetoscope, a thermometer, and more, to run basic diagnostic tests. The tools will all be connected to an internal camera and microphone that will record and take pictures whenever a test is performed. Instructions on how to use the device and a system to record the personal data of the patient gender, age, name, and fingerprint will be presented on one of the side of the device. The fingerprint will be used as a form of identification for future tests on the same patient.

The Dr. Cube device can be operated by almost anyone, and will automatically send alerts to medical professionals whenever captured metrics exceed the norm. The cube will also send an alert via SMS about the condition including the position, identification, and medical history of the patient, as well as suggest some minor emergency treatments.

Dr. Cube- Zemoga Responds To PSFK Future Of Health Report-2

In order to ensure the safety and the accuracy of the data therein, the only way to obtain information from the cube is by plugging the device into a computer via USB or access it via bluetooth with a mobile device.

Healthcare providers and/or doctors must have a mobile device with a pre-installed program to access the data stored in the Dr. Cube device, transfer the information, analyze it to make a faster diagnosis, and recommend more specific treatments. This data could also be stored in the cloud to get metrics and statistics about the general health landscape in remote communities.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Zemoga Inc. The agency has responded with six ideas; two concepts, two products and two services. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF


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