e-SOS: Zemoga Responds To PSFK Future Of Health Report

e-SOS: Zemoga Responds To PSFK Future Of Health Report

A system to coordinate messages between friends, families, and rescue teams that involves a mobile application which manages power consumption to extend battery life of the mobile device as much as possible, while keeping interested parties informed of the user’s condition.

Scott Mioduszewski
  • 3 august 2010

03 foh zemoga concepts

e-SOS- Zemoga Responds To PSFK Future Of Health Report-4

e-SOS: Communications on emergency situations

Emergency situations such as natural disasters or acts of terrorism jeopardize even the most sophisticated communications infrastructures. And while solutions do exist to maintain communication during dire situations, the information doesn’t always reach every person, or isn’t very easy to understand. Usually, networks are clogged by people panicking over the condition of their loved ones, or people seeking immediate help.

We want to create an efficient way to coordinate messages between friends, families, and rescue teams that involves a mobile application which manages power consumption to extend battery life of the mobile device as much as possible, while keeping interested parties informed of the user’s condition. GPS functionality will automatically run upon startup, capturing the location of the phone and its user, and storing it in a digital database. In order to regulate energy consumption, the GPS feature will automatically shut itself down, but can be restarted at any time. By then, a message containing the user’s basic information (name, age, gender, a unique ID assigned by the application, blood type, medications, and any other data previously stored in the application), the user’s physical condition, which has been selected from a number of predefined options, and the user’s mobility conditions, also selected from a number of predefined options, has been sent and stored in a central system. The idea is that important information is delivered in the smallest possible way, using the least amount of energy, and transmitting the least amount of data through the network.

Upon sending his or her emergency status, the user will receive an automated confirmation that the message has reached the central system. The program will also relay additional statistics about the emergency area which can be accessed by other users via web, such as the victim’s family or international organizations.

Rescue teams can also contact the users through the application with information about emergency procedures, meeting points, and rescue status. Ultimately, such an application will be installed on every mobile phone by default in the future. The implementation of this program has the potential to greatly minimize the effects of an emergency situation and improve the efficiency of our response and rescue efforts throughout the world.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Zemoga Inc. The agency has responded with six ideas; two concepts, two products and two services. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF


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