menu

encycloPDF: Wieden + Kennedy New York Responds To PSFK Future Of Health Report

encycloPDF: Wieden + Kennedy New York Responds To PSFK Future Of Health Report
Advertising

A way to turn discarded mobile devices into text-based medical encyclopedias.

Erik Hanson
  • 3 august 2010

02 foh wk ny concepts

W+K EncycloPDF

encycloPDF: A way to turn discarded mobile devices into text-based medical encyclopedias.

Mobile devices today are capable of amazing things. We can record HD video, surf the Web, get GPS directions and play 3D games, just for starters. But while we continue to discard last year’s “outdated” devices in favor of new ones with better cameras, faster processors or cooler apps, there is an incredible amount of collective power in the devices left behind.Consider your old cell phones. even in places with limited or no access to actual cell phone service, these secondhand devices can serve as very simple offline computers with a basic display. Unwanted Palm Pilots, old flip phones and even graphing calculators can fall into this category. How can we prepare these devices for a second life in another part of the world? What’s the most effective use of their 5Mb storage space? What can we show on a screen that’s 160×120 pixels?

W+K EncycloPDF

This concept is called encycloPDF: a text-based medical encyclopedia file that can be loaded onto even the lowest-fi devices. Text-based files can include an incredible amount of information that wouldn’t be possible to access with poor or no connectivity to online resources. Let’s work with doctors and community health workers to create the most essential and meaningful health documents for different parts of the world. We can pick 3 of the most common languages in a particular area, and transcribe it for each one. This document can be loaded as a small PDF (or a simple text file for the most basic devices) on as many devices as we can, turning each one of them into a community medical resource.

W+K EncycloPDF

Implementing a simple and compelling program for original owners to donate their old mobile phone or PDA should be the first step toward creating these empowered devices. Let’s build a simple online toolkit. Using their home computers, users can run a piece of software that will wipe their personal information from the phone (a very common practice), let them choose a region from those identified as most in need, and load our health encyclopedia onto it. After that, the device is ready to be donated to UNICEF, and ready to start helping people. Perhaps even schools and companies can support phone drives to kick off an initial large-scale collection.

Mobile devices have proven themselves capable of reaching millions of people in one way or another. Let’s make the best use of the technology we have, and find a cheap and easy way to get life-saving information to those in need.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Wieden + Kennedy New York. The agency has responded with three ideas; two products and a service. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Nancy Herrmann

Retail, Luxury, Design

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.