encycloPDF: Wieden + Kennedy New York Responds To PSFK Future Of Health Report

encycloPDF: Wieden + Kennedy New York Responds To PSFK Future Of Health Report

A way to turn discarded mobile devices into text-based medical encyclopedias.

Erik Hanson
  • 3 august 2010

02 foh wk ny concepts

W+K EncycloPDF

encycloPDF: A way to turn discarded mobile devices into text-based medical encyclopedias.

Mobile devices today are capable of amazing things. We can record HD video, surf the Web, get GPS directions and play 3D games, just for starters. But while we continue to discard last year’s “outdated” devices in favor of new ones with better cameras, faster processors or cooler apps, there is an incredible amount of collective power in the devices left behind.Consider your old cell phones. even in places with limited or no access to actual cell phone service, these secondhand devices can serve as very simple offline computers with a basic display. Unwanted Palm Pilots, old flip phones and even graphing calculators can fall into this category. How can we prepare these devices for a second life in another part of the world? What’s the most effective use of their 5Mb storage space? What can we show on a screen that’s 160×120 pixels?

W+K EncycloPDF

This concept is called encycloPDF: a text-based medical encyclopedia file that can be loaded onto even the lowest-fi devices. Text-based files can include an incredible amount of information that wouldn’t be possible to access with poor or no connectivity to online resources. Let’s work with doctors and community health workers to create the most essential and meaningful health documents for different parts of the world. We can pick 3 of the most common languages in a particular area, and transcribe it for each one. This document can be loaded as a small PDF (or a simple text file for the most basic devices) on as many devices as we can, turning each one of them into a community medical resource.

W+K EncycloPDF

Implementing a simple and compelling program for original owners to donate their old mobile phone or PDA should be the first step toward creating these empowered devices. Let’s build a simple online toolkit. Using their home computers, users can run a piece of software that will wipe their personal information from the phone (a very common practice), let them choose a region from those identified as most in need, and load our health encyclopedia onto it. After that, the device is ready to be donated to UNICEF, and ready to start helping people. Perhaps even schools and companies can support phone drives to kick off an initial large-scale collection.

Mobile devices have proven themselves capable of reaching millions of people in one way or another. Let’s make the best use of the technology we have, and find a cheap and easy way to get life-saving information to those in need.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Wieden + Kennedy New York. The agency has responded with three ideas; two products and a service. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF


How Indiegogo Is Becoming An Adult Product Destination

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Rachel Youens

fashion and ecommerce

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.