menu

enovate: A New Generation of Chinese ‘Nerdy Guys’

enovate: A New Generation of Chinese ‘Nerdy Guys’
Advertising

A unique niche of young Chinese guys is currently being carved out amongst Post-80’s and Post-90’s Chinese Youth. This is the Nerdy Guy.

enovate
  • 19 august 2010

A unique niche of young Chinese guys is currently being carved out amongst Post-80’s and Post-90’s Chinese Youth. This is the Nerdy Guy.

Being the only child in their families, Nerdy Guys are used to receiving love, care, and sole attention of elder family members. As they emerge into their early to mid twenties, Nerdy Guys often find they are not the sole focus in real society, lacking capabilities to change the world into what they have imagined. Thus, they escape to a fictitious space to seek their stage. It is in animation, movies, music and games where solace is found. It is in this fictitious space where Nerdy guys share stories of realizing their true dreams and finding new channels to communicate with others who share common beliefs.

A recent online viral video being spread around Chinese Nerdy Guys portrays CG animated military animals, fighting for their respective countries in Afghanistan. It’s titled Cat Shit One and its satirical depiction of animals representing stereotypes of their countries taps into core cultural sentiments of Chinese Nerdy Guys. The elements of its viral-ness help paint an interesting portrait of modern Chinese Nerdy Guys.

The CG animation of Cat Shit One reminds China Nerdy Guys of the epic and popular video game “Call of Duty” with adrenaline pumping weaponry and action. Cat Shit One’s commentary on a global issue (The War in Afghanistan), and references to history and politics is a core appealing element to Chinese Nerdy Guys as it allows them to pick apart video elements with the precision of a scalpel and talk about each element in forums and social networks. Things often get heated; names get called; feelings get hurt; facts and fiction spread fast; but this is the place for social commentary discussion generally lacking from youth playgrounds or households.

For Nerdy Guys, the Internet is a place where they receive all of their information. It’s not from school textbooks, or handed down from previous generations. Nerdy Guys shape their world perspective and views based on the social conversations and verbal discourse happening solely online. There’s no other place in society for Nerdy Guys to voice their discontent or spread and share creative, viral ideas and videos.

In spite of China’s huge “local area network”, the Nerdy Guy’s voice is concentrated, influential, and far reaching. He is often the catalyst for all viral content online.

Be nice to the Chinese Nerdy Guy.

Jermaine Chen is an enovate Research Investigator and very much enjoys mingling online with Chinese Nerds, though offline is anything but a “Nerdy Guy”.

enovate is an insights and design firm based in Shanghai. We publish daily insights and develop creative solutions for China’s youth market. Visit enovate’s website for more information.

Advertising
Trending

Bringing Food Innovation To America's Crowded Milk Market

Food
Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional "Specious Books," the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Trending

Get PSFK's Related Report: Future of Automotive

See All
Financial Services Today

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Advertising Today

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Thanks to a new partnership between the ride sharing service and Budweiser, drunk passengers are able to receive free rides

Related Expert

DeRay McKesson

Social Media, Social Justice, Community

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

Travel Today

What Happens When An Entire Airport Terminal Rebrands Itself?

JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

No search results found.