Facebook As Healthcare Provider: Cunning Responds To PSFK Future Of Health Report

Facebook As Healthcare Provider: Cunning Responds To PSFK Future Of Health Report

Use Facebook Zero as a platform to incorporate social utility that connects people with health care news and crucial health information.

Scott Mioduszewski
  • 3 august 2010

04 foh cunning concepts

Facebook As Healthcare Provider- Cunning Responds To PSFK Future Of Health Report

Facebook As Healthcare Provider

Use Facebook Zero as a platform to incorporate social utility that connects people with health care news and crucial health information.

Facebook recently launched an update called 0.facebook (Facebook Zero), a new mobile version of the site that enables free access to Facebook, even in countries where access would require data charges. is an imageless version of the site that would allow users to connect to not only Facebook users from around the globe, but also give people access to health care information.

On top of the key features offered by the site, it could also connect people with health care providers. It could also allow people to know about relevant health and immunization campaigns and health-related events happening in the community.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Cunning Communications. The agency has responded with five ideas; two services and three concepts. The full response is available for download on request here.

PSFK Future Of Health Report


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