GLIF: Cunning Responds To PSFK Future Of Health Report

GLIF: Cunning Responds To PSFK Future Of Health Report

GLIF is a Clinical Decision Support System (CDSS) designed to assist community health workers with medical decisions.

Scott Mioduszewski
  • 3 august 2010

04 foh cunning concepts

GLIF- Cunning Responds To PSFK Future Of Health Report-1

GLIF: Clinical Decision Support System

GLIF is a Clinical Decision Support System (CDSS) designed to assist community health workers with medical decisions. It would function similarly to the SMS question-answering service ChaCha. By capturing data exhaust, it may also help epidemiologists identify and contain outbreaks in the developing world.

In order to circumvent language barriers and illiteracy, GLIF uses a system of pictorial and numeric communication. Basic information about patient and symptoms (“male / age 3 / yes fever / 72 w / yes nailbed pallor / question treat for malaria / question which medication / question what dosage / question how long”) is converted into hexadecimal sequence by a community health worker using a pictographic key, then automatically decoded on the receiving end. The receiver is presented with the question and a list of suggested responses. Suggestions take into consideration such factors as the location of the sender. A response is chosen, sequenced, sent, and again decoded by the community health worker using the pictographic key.

The pictographic key includes a diagram of a human body, as well as pictograms of the most common symptoms, treatments, units of measurement, and medications. The key is designed to be easily transferable and reproducible. For example, it may be painted in freehand onto a wall of a building and still remain usable.

GLIF is not designed to replace the community health worker at the point of care, but rather to supplement her first hand observation and knowledge with the power of the Internet.

A secondary benefit of GLIF is that time and location-based data collection may be used to indentify and contain disease outbreaks and to better allocate medical resources. See Google Flu for example.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Cunning Communications. The agency has responded with five ideas; two services and three concepts. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Gareth Kay

Creative Strategist

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.