menu

Grast Opens NYC Themed Boutique Inside The Subway

Grast Opens NYC Themed Boutique Inside The Subway
Retail

An exclusive line of artist designed t-shirts is on offer at this new underground retailer.

Dave Pinter, PSFK
  • 11 august 2010

Retailing in the New York City subway system hasn’t evolved much past the occasional newsstand. Considering around 5 million people ride the subway each day, it is surprising that retail development in the subway hasn’t been more aggressively pursued. Underneath the 42nd Street and 8th Avenue station, storefronts have existed for years. The current mix of retailers in that station aren’t what you would classify as cutting edge. That is until you get to Grast, a new t-shirt and accessories boutique. Opening this past Monday, Grast stocks an exclusive line of New York City themed t-shirts with graphics designed by artists and graffiti writers. The current collection includes drawings of the NY skyline, lots of retro neighborhood graphics, and NYC artist t-shirts. Graft also stocks vinyl toys, watches, and headphones. Nothing for sale at Grast is priced over $100 making it really affordable. All of the t-shirts we saw were $20.

grast_nyc_11

The interior design cleverly maximizes the shallow and long space. Shelves suspended from cables keep the t-shirts organized and make browsing easy. The perimeter walls are lined with green acoustical fabric panels which help to reduce the noise from the nearby trains. One other feature of the interior is it’s the only shop in the subway with air conditioning.

We spoke with Jun, the store manager who mentioned that they are currently working on a new collection of shirts with some icons of the NYC graffiti scene. The collection will be inspired by the subway system.

grast_nyc_09

grast_nyc_03

grast_nyc_05

grast_nyc_02

grast_nyc_04

grast_nyc_12

grast_nyc_13

Grast
42nd St Station ACE Line
Fare required for access.

Retail
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.