menu

Grast Opens NYC Themed Boutique Inside The Subway

Grast Opens NYC Themed Boutique Inside The Subway
Retail

An exclusive line of artist designed t-shirts is on offer at this new underground retailer.

Dave Pinter, PSFK
  • 11 august 2010

Retailing in the New York City subway system hasn’t evolved much past the occasional newsstand. Considering around 5 million people ride the subway each day, it is surprising that retail development in the subway hasn’t been more aggressively pursued. Underneath the 42nd Street and 8th Avenue station, storefronts have existed for years. The current mix of retailers in that station aren’t what you would classify as cutting edge. That is until you get to Grast, a new t-shirt and accessories boutique. Opening this past Monday, Grast stocks an exclusive line of New York City themed t-shirts with graphics designed by artists and graffiti writers. The current collection includes drawings of the NY skyline, lots of retro neighborhood graphics, and NYC artist t-shirts. Graft also stocks vinyl toys, watches, and headphones. Nothing for sale at Grast is priced over $100 making it really affordable. All of the t-shirts we saw were $20.

grast_nyc_11

The interior design cleverly maximizes the shallow and long space. Shelves suspended from cables keep the t-shirts organized and make browsing easy. The perimeter walls are lined with green acoustical fabric panels which help to reduce the noise from the nearby trains. One other feature of the interior is it’s the only shop in the subway with air conditioning.

We spoke with Jun, the store manager who mentioned that they are currently working on a new collection of shirts with some icons of the NYC graffiti scene. The collection will be inspired by the subway system.

grast_nyc_09

grast_nyc_03

grast_nyc_05

grast_nyc_02

grast_nyc_04

grast_nyc_12

grast_nyc_13

Grast
42nd St Station ACE Line
Fare required for access.

Retail
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Trending

Get PSFK's Related Report: Future of Automotive

See All
Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Related Expert

Wini Tse

Retail Marketing & Interactive Experinces

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

No search results found.