Homespun Social Enterprise
A crafty collaboration from a group of Copenhagen grandmothers turns a pastime into profit
With popular brands like TOMS shoes and FEED Project bags harnessing the power of the social enterprise and fashion combination, smaller scale endeavors are subtly on the rise as well. One off-beat example? Kaffeslabberas. The line, now carried by popular designer Henrik Vibskov’s Copenhagen boutique, consists of handcrafted sweaters and accessories knitted by a group of women at the ‘Sløjfen’ senior activity center in Copenhagen. All of the proceeds from sales of the “organic-as-possible” clothing benefit the center. From the group’s Facebook Fan page:
Kaffeslabberas is 100% non-profit; all proceeds get hastily returned to the source of their creation, Sløjfen, which is currently being run by volunteer seniors since the budgets got chopped to pieces during this recession. It’s all about feeling good with your choices these days and when you add selectively chosen yarn the mix, the recipe starts to look attractive from all sides.
Labeled with a portrait of the woman who made it, each piece also emphasizes the connection to craftsmanship.
[via Guerrilla Innovation]