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Information Blanket For Newborns: Beattie McGuinness Bungay Responds To PSFK Future Of Health Report

A special blanket keeps newborns warm or cool depending on the weather to provide immediate and lasting protection for infants.

Scott Mioduszewski
Scott Mioduszewski on August 3, 2010.
01 foh bmb concepts Information Blanket For Newborns- Beattie McGuinness Bungay Responds To PSFK Future Of Health Report

Information Blanket For Newborns is a blanket that keeps newborns warm or cool depending on the weather to provide immediate and lasting protection for the infant as it develops. As important, the blanket is imprinted with a very basic bible of information for mothers to reference as their little one continues to grow. The blanket features a code for scanning, so health workers can reference a database to quickly register the child, and keep tabs on it as it develops.

The blanket features:

  • Breathable & moisture wicking fabric.
  • Anti-microbial fabric reduces odor causing bacteria.
  • UV protection—minimum UPF rating of 25.
  • The ultimate light weight, next-to-skin base layer available. Suitable for both hot and cold conditions, the highly breathable and moisture wicking fabric will help to keep you warm or cool depending on the environment.
  • Silver ions impregnated into the fabric fight odor and heat generating bacteria growth—keeping you cool, light, and dry while significantly reducing odors resulting from long term use.
  • PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

    In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

    The following ideas are from Beattie McGuinness Bungay. The agency has responded with one idea; a concept. The full response is available for download on request here.

    PSFK presents the Future Of Health Report for UNICEF

    Thinking...