menu

Monocolumn: Business Jets: No Room To Spread Their Wings?

Monocolumn: Business Jets: No Room To Spread Their Wings?
Advertising

The Latin American Business Aviation Conference & Exhibition (LABACE) in São Paulo is the second largest corporate jet fair in the world (after Geneva’s EBACE) and, like everything in Brazil, it’s growing.

Monocle
  • 19 august 2010

42-17537609

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

The Latin American Business Aviation Conference & Exhibition (LABACE) in São Paulo is the second largest corporate jet fair in the world (after Geneva’s EBACE) and, like everything in Brazil, it’s growing. Brazil’s business jet fleet is the second fastest growing after China, but the country’s aviation infrastructure is being tested to its limit.

While GDP is growing at more than 6 per cent a year, the aviation market grew 27 per cent last year. Combined with the growth of Brazilian multinational companies, business jets are fighting for room, as space and money is given to the commercial airline sector. Francisco Lyra, president of the Brazilian Association of General Aviation (ABAG), which organises LABACE, is frank about the problems. “The government and regulatory agencies aren’t on our side. They say ‘how can we protect you if the best public interest is with the commercial airline business?’” he says. A recent Mckinsey report funded by the government suggested moving all jet traffic from the main airports to a regional one two hours away from São Paulo, defeating the object of time-saving inherent in business aviation.

ABAG is lobbying the government to allow a new, private-sector-funded airport just outside São Paulo, handling only business flights, but it’s a struggle.

The issue isn’t just bureaucracy – it’s also about image. “We failed to spread the wider message that a business jet isn’t just a symbol of wealth, it’s a vital business tool for spreading wealth,” says Lyra. “The benefit is far greater to a nation’s economy than it is to the individual. China gets this – they’re building 50 airports at the same time. Brazil is building none.”

To continue reading, click here.

Monocolumn is Monocle’s daily bulletin of news and opinion. Click here to read more, or here to subscribe to the monthly magazine.

Image by Veer.

Veer has recently relaunched its site, Veer.com, with a simplified, easy to use interface allowing for enhanced and simplified image search. The site, which is a go-to source for creative and affordable stock photography, illustrations, fonts and merchandise, helps people add style to business, marketing, and personal design projects.


Advertising
Trending

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

Design
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Fashion Today

Beautifully Designed Watch Combines Hour And Minute Hand

Simpl said the collection was inspired by the design of ancient sundials

Trending

Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Related Expert

Mirko Bocek

Design, Architecture, Design

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

No search results found.