A new software platform concept aims to enhance the television viewing experience on the second screen.
We were recently introduced to MetaMirror, a product developed by Notion, a European industrial design studio. Notion developed MetaMirror as a concept application that would enhance the television experience without disrupting the conventional expectations of home entertainment. Rather than get caught up in a discussion of whether to use the Internet or the existing television infrastructure in order to empower media in the living room, Notion focused on understanding consumer behaviors and expectations when watching television in order to ultimately enhance, and not disrupt the experience.
According to Notion;
MetaMirror is a software platform that runs on a secondary device of the user’s choice, displaying contextual content over a mirror of the television broadcast. By bringing together live television, real-time contextual information and an intuitive user interface, MetaMirror is positioned to update television from uni-directional broadcast to two-way interaction.
An example of how this can happen during a sporting event;
The main screen is dedicated to the game/match in question. Real time statistics of the game, together with twitter updates and other scores of the viewers choice are all overlayed on the device running MetaMirror. In addition, new forms of online betting / merchandising / purchasing are enabled.
MetaMirror’s innovation is in connecting various facets of the digital content experience in order to create a contextual access point to web data from TV viewing. Specifically, no one has created a meta overlay on a live program on a separate device. In addition, by using a secondary device, MetaMirror does not clutter the primary screen and enables personalized interaction with the service.
Advantages for users and brands include a less cluttered, more interactive and seamless TV viewing experience, where individuals and families can access suggested, related content in a single screen, and in a more integrated and contextually-relevant fashion – vs. trolling for content on their laptops. Potential opportunities for the service – and for brands and advertisers – include tagging video objects with new forms of advertising (vs. the old, questionably effective pre-roll). MetaMirror also feels like an obviously natural fit for the iPad.