menu

Peep Insights: A Dual Mission Business Model

Peep Insights: A Dual Mission Business Model
Advertising

The advent of Social Innovation has created a wealth of knowledge and new understanding, shifting the non-profit model paradigm from one of charity to purposefulness.

Maria Vrachnos
  • 18 august 2010

Peep Insights- A Dual Mission Business Model-23

A Changing Model

In the past, Not-for-Profit organizations were referred to primarily as charities or service organizations. They generated funds by requesting large donations. They presented their cause as a great need within a community and relied on benefactors, foundations, and donations to survive. This model proved unsustainable over time as funding was unreliable.

The advent of Social Innovation has created a wealth of knowledge and new understanding, shifting the non-profit model paradigm from one of charity to purposefulness. Social Innovation and Social Enterprise strive to create sustainable business models and best practices to improve the world.

A major shift in perception involves how non-profit models present themselves today as self-sustaining entities; coupling a good mission with good business. The transformation into this new model can be seen in the execution of a Dual Mission Business, or business models that execute on a multitude of levels.

From Vogue to Vietnam

Tom’s Shoes, which has been featured in Vogue, is a classic case study of Dual Mission Business modeling. They explain that their business “transforms [their] customers into benefactors, which allows [them] to grow a truly sustainable business rather than depending on fundraising for support”. Tom’s has a “one to one” purchasing strategy that provides a new pair of shoes for a child in need for every pair purchased. Tom’s business model establishes a service that creates community resources in developing countries and provides commercial goods for purchase in existing markets.

Recently Peep analyst Wesley Robinson visited social entrepreneur Jimmy Pham’s Know One Teach One Café, while conducting research in Vietnam. KOTO Café provides a training program for local street youth to learn, English, computer skills and international caliber hospitality skills through the upkeep and management of the local cafe. Boasting a 100% job placement program, graduates are sought by Hilton, Sheraton and many other international hospitality groups. KOTO Café showcases the Dual Mission approach by creating a successful revenue source while also providing a local training tool.

Social Innovation remains a dynamic category that many enterprises and businesses are exploring further. Traditional businesses focus on Corporate Social Responsibility (CSR) and hone in on The Triple Bottom Line and Purpose Driven Marketing as referenced during Earth Day in The Hunt For Purpose Driven Marketing. Currently on our reading list is Stanford’s Social Innovation Review. We recommend their article “Ten Nonprofit Funding Models” which explains the new lexicon of terms to describe non-profit funding models.

Written by Amy Johannigman & Contributed by Wesley Robinson

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Today

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Today

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Today

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Today

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Leslie Dewan

Nuclear Power, Sustainability, Engineering

Entertainment Today

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Today

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Today

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Today

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.