Pinterest Helps Curate & Share Collections Of Things You love

A new, visually pleasing platform for curating ideas and images online lets users offer suggestions to friends and followers.

You know that feeling when you see a beautiful jewelry on a friend, and you say, “Ooo, where did you get that?” Imagine feeling that way 50 times a day, perusing through a myriad of images of clothing items, gadgets, art, photos, furniture, gift ideas and much more.

Pinterest is a new social cataloging service that is much like a cross between a Tumblr and a FFFFound. The idea is to let users curate collections of things they love and share those collections with their followers. Once you join and follow a few active people, Pinterest feels like a curated catalog and starts to look much more aesthetically pleasing than the average Tumblr dashboard.

The idea was started by college friends Paul Sciarra and Ben Silberman.

“We both found ourselves asking friends for suggestions — good beer, nice gifts for cousins, books, art. We noticed that the people you really trust are actually collecting ideas all the time. They have folders on their desktop, links in emails, and bookmarks. We thought it’d be great if they had a space to share all those great finds. How cool would it be to browse your most well-read friend’s bookshelf, or dvd collection, or closet, or art portfolio? We both felt like you shouldn’t have to start a blog or spam your Facebook friends to share your taste,” says Ben.

Currently, a mobile app is in the works to add pins on the go, as well as better ways to discover and recommend pins to your friends. They want to build a platform that everyone can use, but still feels personal. Ben believes that if you like refrigerator magnets, you should be able to use Pinterest to share your taste with people who will appreciate it; same goes for Inspirational posters, things made of wood, architectural sections, ceramics, food on a stick, dj gear, and baubles.

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