QR Code Community Connection: Tokyo Coyote Responds To PSFK Future Of Health Report

QR Code Community Connection: Tokyo Coyote Responds To PSFK Future Of Health Report

Cultural objects receive QR code stickers that activate curated video testimonials for helping identify needs that exist in different parts of the world.

Scott Lachut, PSFK Labs
  • 5 august 2010

09 foh tokyo coyote concepts

qr code communities 1

qr code communities 2

QR Code Community Connection

Cultural objects receive QR code stickers that activate curated video testimonials for helping identify needs that exist in different parts of the world. Revenue from the objects goes towards funding aid packages and cultural preservation initiatives. A major component of the program is building trust and respect within communities by creating video content developed by aid recipients, providing a firsthand account of their daily lives and simultaneously promoting local culture and heritage.

qr code communities 3

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Tokyo Coyote. The agency has responded with seven ideas; one product, one application, one communication and three service concepts. The full response is available for download on request here.

PSFK Future Of Health Report


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