menu

Rethinking The Modern Coffee Shop

Rethinking The Modern Coffee Shop
culture

Cafes are looking at ways to break up the entrenched mode of customer usage.

Michael Brooks
  • 26 august 2010

American cafe culture is oddly solitary.  Core77 notes that American cafes are loosely based on French Coffeehouses. But one crucial difference between French and American cafes is the arraignment of the chairs. In France they face the street and encourage people watching. In America, cafes are designed around power outlets and our wireless connections. Core 77 explains why this might be the case:

In a traditional coffeehouse you sit and plot revolutions or listen to weird, challenging poetry. But Americans are not interested in the complexity of actual politics nor do they have an ear for poetry. So hitting the “Like” button on a Facebook snippet about the latest political pundit’s bumper sticker wisdom or forwarding an e-mail about a cat that wants a cheeseburger are the preferred activities.

More and more cafe owners are finding the sit and surf model financially unsustainable. It’s very expensive to pay for rent and wifi and only have patrons buy a coffee and a bagel over the course of an entire afternoon. Some Café owners are ditching the WiFi and going with the  of the Italian “stand and serve model,” which encourages social interaction and fast turnaround.

The Times reports:

Instead of idling at a chair, customers at these establishments stand or perch on a stool to down a cappuccino or an iced coffee at the counter. By doing away with the comfy seats, roomy tables and working outlets that many customers now seem to believe are included in the price of a macchiato, the new coffee bars challenge the archetypal American cafe.

Coffee-bar owners say that while space and rent can be considerations, they’re installing counters because they create a lively environment where it’s easy to have a quick, convivial exchange. “There’s clearly a philosophy behind the coffee bar,” said Christian Geckeler, who describes his ongoing odyssey to taste the country’s best coffee on Manseekingcoffee.com. “It puts the emphasis on the coffee and the barista.”

Core77: Why the layout of American cafes suck

New York Times: New Coffee Bars, Drink, Go

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Technology Today

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Food Today

Machine Printer Uses Coffee Drips To Create Intricate Portraits

The Coffee Drop Printer uses a large canvas to design these unique images

Travel Today

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.