menu

Ruby Pseudo: On Yer Bike

Ruby Pseudo: On Yer Bike
Advertising

Overnight, London has filled up with racks of bicycles in hot spots around the English capital.

Ruby Pseudo
  • 6 august 2010

Overnight, London has filled up with racks of bicycles in hot spots around the English capital. With an estimated 400 [this number is subject to change] new ‘Docking Stations’, London mayor Boris Johnson is hailing it as “a new dawn for the bicycle in the capital”. This new scheme, called Barclays Cycle Hire, allows users to, well, hire cycles. The docking stations, located in areas all around the city, including Camden, Hackney, Kensington and Chelsea and several of the Royal parks, permit users who have access to a debit or credit card [sorry, Oyster card not accepted] to hire these space age looking bikes by the hour, or even for the whole day [make sure it’s back before your 24hours is up, otherwise you turn into a pumpkin, at a hefty price].

With the ability to buy cycle-time at the docking stations, or to become a member online, means that these bicycles are extremely accessible for everyone, with a debit or credit card that is. With already 12,000 members already signed up since the opening of membership on 23rd July, today looks to be a big launch. These cycles have the ability to cut down on pollution, being an alternative to London cabs. Also, with the prices being so cheap, first 30minutes free, up to one hour £1, one and a half hours £4, two hours £6, so on and so forth, means that hiring a cycle will be a cheap and healthy alternative to public transport [I suppose it is just another form of public transport in a way]. Also, with the power to return your hired cycle to any of the 400 docking stations, means you can travel nearly anywhere. More docking stations than tube stations?! Lovely!

There are however some creases in the fabric that Boris has so gently cast over the city. Helmets. Where are the helmets? Unless you are going to carry one around with you, you won’t be issued with one. Hmmm….

What happens if your final destination docking station is full? You move on I guess.

Have you ever had a crazy night and done something crazy and ended up with some crazy scar/bump/bruise/memory? Yes, I have too. As the cycles are available 24hours, I can see them being a huge target for those late night revellers to everyones amusement. Not to the A&E ‘s though.
Also, you are not able to use these new shiny toys unless you have a credit or debit card. You should have one in this day and age I suppose. Tough luck. Get one. There are also fees for tardiness, a whopping £150 and damage fees of £300. You better cherish that bike; it costs more than my rent!

However, on the whole the pros definitely out way the cons and I hope, for the City’s sake that this new project of Boris’ takes off. I would love to see it work.

Barclays Cycle Hire

Ruby Pseudo Wants a Word

Contributed by Kate Searing

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.