SoBi Social Bicycle System
The SoBi Social Bicycle system is a bike sharing service currently in development that will integrate authorization, tracking, and security systems with individual bikes. Because of this, the bikes require no additional infrastructure – resulting in a platform that can be deployed on the city-level at one-third the cost of existing bike-sharing services. SoBi bikes are accessed via text message or mobile app, using a pincode system to lock/unlock the bike and track usage time. Because the hardware incorporates GPS, the mobile application can track data like nearby available bicycles, individual travel habits, fitness metrics, and can calculate the user’s reduced environmental impact.
Prototype bikes are being tested in NYC this fall, and the platform is currently running on the Pepsi Refresh project.
Watch a video explanation below:
[via Sharable]
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Electronics & Gadgets, Environmental / Green, Travel |
| TAGS: | Bicycle, bike culture, Bike Sharing, Environmental / Green, pepsi, SoBi |
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