Teach-Shirts are designed to spread basic but important knowledge about healthy living virally through local communities. It encourages community members to make small changes in their everyday lives that could have a huge impact on their health and living conditions.
The concept rose from the idea of creating different sets of screen-printed T-shirts containing educational messages for distribution in remote areas, or areas that have been threatened by a natural disaster.
The printed information must be presented in a simple and visual way (infographics, diagrams, etc.) that can be universally understood regardless of age, language, and level of education.
The content of the shirts may include information such as how to boil water before drinking it, the importance of washing one’s hands before eating or preparing meals, the basics of water management, and other basic hygiene practices.
In case of natural disasters, the donated clothing may be printed with specific messages depending on the type of crisis, including safety procedures for different scenarios, dealing with another earthquake or aftershock, tips for communicating in an emergency, how to transform the T-shirt into a variety of first aid accessories, how to perform CPR, and more.
The Teach-Shirt initiative can be supported by a number of different retail strategies. For instance, for every t-shirt that is sold commercially, another can be donated to someone living in a remote village.
A sponsored design contest can be marketed to either artists in advanced nations or artists in the developing world, where the winning design or designs conveying an educational message are mass-produced and distributed to communities in need.
PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.
In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.