This Is Your Community: Tokyo Coyote Responds To PSFK Future Of Health Report
A retail space promotion designed to spread awareness of global health needs and to raise funds for developing outreach programs.
- 5 august 2010
This Is Your Community
A retail space promotion designed to spread awareness of global health needs and to raise funds for developing outreach programs. In this initiative, aid workers in the field become celebrated local heroes for their services and accomplishments. Projections on domestic retail space interiors and exteriors call out critical info that highlights the daily life of workers and those in need. These infographic, sculptural forms literally shed light on heroes from the local community who are working to alleviate global health needs in communities afar. The projections act as a call to action that develops a compelling, metaphoric connection between communities. The robust textual forms drape over spaces and objects that are included in a program partnership with proceeds to assist with ongoing support.
PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.
In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.
The following ideas are from Tokyo Coyote. The agency has responded with seven ideas; one product, one application, one communication and three service concepts. The full response is available for download on request here.