This Week in Brand Strategy & Advertising
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, Planning & Agency Roles
- The Planner Survey 2010
- Do We Need a New Definition of Creativity?
- The Sociology Behind SXSW Panel Picking
- Communication in Open Innovation
- Crafting Fictional Personas with the Language of Facebook
- Radical Collaboration: Making Digital Work (from Boulder Digital Works)
- 5 Rules for How to Make Things Go Viral
- Using the ‘Bored at Work’ Network to Help Things go Viral
- Is the Web Really Dead?
- People Pay for Their Definition of Value – Not Yours
- Media’s Various Roles Beyond Planning & Buying
- Agencies Divided on Where to House Mobile Units
- The Time is Now to Take Shopper Marketing Beyond the Store
Innovation, Creativity, New Brand Work
- McCann Responds to Mad Men Dis
- Unyielding Search Key to Creative Process
- The Best Ever Social Media Campaigns
- Unsuck It
- Toyota’s A Glass of Water
- How Film Making Can Change the World
- Social Innovation: Governments and Social Entrepreneurs
- The GE Show: Healthy Hospitals
- Bo Stevenson (Steals the) Behind the Scenes with Tom Hanks on ‘Larry Crowne’
- Lessons from Honest Tea: Midwesterners Not as Honest as You’d Think
- Digital Comics Show Potential As Ad Platform
- What Kids are Playing Online Today
Digital Media & Marketing News
- Foursquare Experiences Record Signups After Facebook Launches Places
- or… Why Facebook Places is Going to Kill Foursquare
- How to Disable (or Adjust) Facebook Places
- Bestbuy Launches Shopkick Rewards
- Groupon Experiences $4Million Day with The Gap
- Top 5 Mobile Advertising Trends to Consider
- Booshaka: What’s Trending on Facebook
- Apple Shutters Quattro Wireless to Focus Exclusively on iAd
- Smartphone App Market Reached More than $2.2 Billion in First Half of 2010
- Fast Food Chains Grab Most Location-Based Check-Ins
- Google Launching Chrome OS Tablet on Verizon for the Holidays
- Verizon FiOS Wants to Put 600 Hours of Live TV on Your iPad
- LG to Launch Tablet, More Smartphones Next Year
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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