This Week in Brand Strategy & Advertising
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, Planning
- The Future of the Internet
- SXSW PanelPicker: Crowdsourcing the 2011 Interactive PanelInfographic: 2011 SXSW Proposals
- Is Consumerism Killing Our Creativity?
- The History of Planning
- Is a Social Crash Coming?
- Pushkart: What’s Your Social Networth?
- Transmedia: Entertainment Reimagined
- How TED Connects the Idea-Hungry Elite
- Why Data Visualization is Important to Your Brand
- Designing for Failure
- How the Internet is Rewiring our Brains
Innovation, Creativity, New Brand Work
- Nike: Play Like an American
- Nike: 1 Love Brooklyn
- Livestrong’s ‘I Am Precious’: Bike with a Brain
- How Nike’s CEO Shook Up the Shoe Industry
- New Scientist Uses Neuromarketing to Brainsource Latest Cover
- Slate Labs: Experiments in Multimedia Journalism
- How Marketers are Providing Co-Creation Experiences to Customers
- Turn Your Spreadsheet into a Heat Map
- Song Lyrics as Google Map Directions
- Tony Stewart Mans BK Drive Thru
- From Bartender to Liquor Brand Promoter
- Girls at ComicCon Find Marketers Ready to Woo Them
- Eat. Pray. Love. Market?
Digital Media & Marketing News
- Books, Blogs, People to Follow: Learning Digital
- Following Twitter Users without an Account
- Twitter Launches Official Tweet Button
- Social Networks Visualized as Countries
- 4Chan’s Mass Disruptions
- Mobile Breathes New Life Into Media
- How To Get Tweetable Moments from Your Presentations
- How Steve Slater is Stifling Jet Blue’s Social Media Strategy
- How News Consumption is Switching to the Personalized News Stream
- How Starbucks Plans to Capitalize on Free Wi-Fi
- 20 Foursquare Apps That Show How It Can Become a Platform
- Facebook’s Foursquare Competitor is Imminent
- Facebook Ad Sales to Hit $1.2 Billion This Year










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