menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Unilever’s Brazilian Detergent To Stalk Its Customers

Unilever’s Brazilian Detergent To Stalk Its Customers

The Omo brand will use GPS to follow consumers to their homes for a new promotion.

Naresh Kumar

In a rather bizarre marketing campaign that borders on intrusion of private space, Unilever will place GPS devices in select boxes of its detergent brand Omo in Brazil. This will enable its promotion agency Bullet to track the shoppers right to their doorstep and surprise them with gifts. As soon as any of the 50 Omo boxes implanted with GPS is removed from the store shelf, one of its team will swoop into action and reach the shopper’s home within hours.

Omo

[via Switched]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store