menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Unilever’s Brazilian Detergent To Stalk Its Customers

Unilever’s Brazilian Detergent To Stalk Its Customers

The Omo brand will use GPS to follow consumers to their homes for a new promotion.

Naresh Kumar

In a rather bizarre marketing campaign that borders on intrusion of private space, Unilever will place GPS devices in select boxes of its detergent brand Omo in Brazil. This will enable its promotion agency Bullet to track the shoppers right to their doorstep and surprise them with gifts. As soon as any of the 50 Omo boxes implanted with GPS is removed from the store shelf, one of its team will swoop into action and reach the shopper’s home within hours.

Omo

[via Switched]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth