The ads feature profile images of people styled with unique hair that resembles BMW helmets
In order to advertise its range of smart and stylish motorcycle helmets, manufacturer BMW has released a selection of images showing off various styles of ‘helmet hair.’ The ads, created with advertising agency Publicis Mexico, take a humorous approach to dealing with what some motorcyclists consider a problem.
The 'Ice Men' were placed on the streets of Sao Paulo, Brazil with the message that life goes on
Beneficência Portuguesa Hospital in São Paulo, Brazil has launched a campaign to encourage more organ donations. The hospital is seen as a benchmark when it comes to organ transplants in the area as it boasts a renowned medical staff that performs heart, liver, kidney, bone marrow, cornea and pancreas transplants, among others.
Life-size street art created in London embodies the spirit of creative businesses and the people behind them
What do a custom guitar maker for Stevie Wonder’s bassist, a barbecued street food connoisseur, and a husband and wife who build bespoke bicycles have in common? In this instance, ‘Espiritu Libre,’ or ‘free spirit,’ for their shared decisions to pursue careers that favor the arts. With five of the U.K.’s most respected small business owners and creators, Sol beer has launched the global Local Heroes campaign to celebrate independent retailers around the world.
Doctor visits, valet parking, and last-minute makeovers are just a few services seeing the appeal of an on-demand world
A mini-revolution enabled by instantaneous connections to our favorite products and services is upon us. The on-demand economy — businesses and services that ensure we are always no more than a click away from whatever we need at any hour of the day — have inspired a new wave of consumer habits and needs. Our devices act as true enablers of our daily lives, from the ways we navigate work to how we decide to complete our errands. In the wake of our ‘always-on’ and ‘hyper-connected’ experiences, we are overtaken by digital services that allow us to offload almost any task with the promise of real-time fulfillment.
Dan Barasch and his team have been busy improving their technology and proving their ambitious project is feasible
One of New York’s most special features is without a doubt the Highline, the West Side’s 1.5 mile stretch of above-ground railroad repurposed as a wonderful public space. Dan Barasch, one of the speakers at our PSFK 2015 conference, was inspired by this space and wanted to emulate it on the opposite side of Manhattan: the Lower East side, one of the most densely inhabited sections of the city with practically no green space. And so the Lowline was incepted.
Tokyo-based Kazuyasu Kochi converts eight studio apartments into a cubist home
Never judge a book by its cover. Cliche, yes, but that statement is especially pertinent when it comes to this brilliant piece of architecture by Kazuyasu Kochi. Apartment House, as it’s called, is a renovated multi-apartment building in Chiba, a suburb of Tokyo, whose eight individual units have been converted into a single-family house.
Converse's spirited renovation of Boston's Lovejoy Wharf is in direct line with the company's freewheeling nature
Boston is on the rise with major construction projects initiated under the reign of the late mayor Thomas Menino reaching completion. One such project has been the rejuvenation of the dilapidated Lovejoy Wharf, the location for the recently opened Converse office and global headquarters.
The Candy guitar is like a wooden apple that has been dipped into a resin bath
Candy is a new guitar designed by the young French designer Joran Briand, who trained at Olivier de Serres and the École Nationale des Arts Décoratifs de Paris. He describes the project as “a story of friendship, design and music”. He was asked by Ateliers SeeWhy to draw a guitar to kick off their latest project “A designer, a guitar,” which aims to associate design and lute-making.
The biodiesel repair wagon is about to hit its final destination, Boston, on May 12
Launched on April 2nd in Ventura, California, the Worn Wear truck has been making its way across the country, before it will reach its final destination in Boston on May 12. At the end of its tour, the brand will turn to social media to ask its fans which route the truck should take on its way back out West.
Snapi app eliminates the need for selfie sticks with much-less-burdensome gesture control
From the moment cameras were first included on cell phones, mankind has struggled with the difficulties of snapping self-portraits. Until recently, selfies were limited by the length of the photographer’s arm and their ability to hit the shutter button without dropping the phone. Along came the selfie stick, a collapsible cane that allowed users to take much wider-angle shots from a few feet away. Now a selfie app called Snapi takes the stick out of the equation and lets you trigger your camera with a simple gesture.