A Hunter Shoots A Bear: Making Ink Correction Fluid Look Interesting
A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad unit next to video) to correct the word ‘shoots’ in the video title bar, and instead allow you to instruct what the hunter should do to the bear.
Don’t get too excited – like Burger King and Crispin Porter+Bogusky’s old ‘Subservient Chicken’ video, the hunter will not do anything inappropriate. Such requests will likely receive an ‘error’ message (in the form of a sign held up by the bear and the hunter) in response.
This Tipp-Ex work offers a great example of a very interactive and personalized branded experience via a YouTube video ad – and how creativity can take even a mundane product like ink correction fluid and make it relevant and interesting.
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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