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BMW Takes Internet Car Reveals To A Weird New Level

BMW Takes Internet Car Reveals To A Weird New Level

By Dave Pinter on September 8, 2010

The practice of automakers revealing new vehicles first online is common now. A few days ago, a somewhat mysterious website called dontblogaboutthis went live and began to catch the attention of the automotive press. The site, registered by BMW features photographs and video of a now discontinued blacked-out BMW M6 equipped with skinny tires. The car generates almost no noise in the videos so speculation is that power might be electric or hydrogen. For now it is a secret that BMW is content to keep.

A couple of new images were posted to the site today and there is also a flickr page for the project.

bmw_dontblogaboutthis_2

BMW

[via autoblog]

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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