The Mother Nature Network, founded by Chuck Leavell, the keyboardist and musical director for the Rolling Stones, has launched a praise-worthy initiative; a donation service based on page views called “WorldShares.”
The new program allows MNN members to convert their online activities into real-dollar donations toward their favorite nonprofits and environmental causes. Through WorldShares, MNN members earn points for their actions – like reading and sharing articles through Twitter or Facebook or pledging green lifestyle actions. Essentially, WorldShares acts like a digital piggy bank for the planet by “letting readers become major shareholders in mother Earth.” Every 100 points accumulated can be converted into one WorldShare, which represents a direct cash donation to a selected nonprofit sent by MNN on behalf of the member, in their name.
MNN’s first partners are the Nature Conservancy, the National Wildlife Federation and the American Farmland Trust.
Signing up is easy (and just doing so earns you 50 points) plus reading MNN’s content proved to be just as enlightening as Treehugger.