menu

Curving Ergo Crosswalk

Curving Ergo Crosswalk
Design

Can tweaking the design of a common pedestrian crossing result in fewer accidents?

Naresh Kumar
  • 6 september 2010

One of the shortlisted entries in the Seoul International Design Competition 2010 that stood out was the ‘Ergo Crosswalk’ by Korean designer Jae Min Lim. In his project, Jae tweaks the traditional shapes of Zebra crossing into curves to reflect how people jaywalk on roads.

Ergo Crosswalk-Project Makes Case For Altering Zebra Stripes To Minimize Road Accidents 2

He believes that by carving out a wider road area, there will be fewer accidents involving pedestrians. Moreover, the Zebra stripes will have built-in LEDs that glow red or green to indicate when it is safe for people to cross. The designer says:

“When people cross roads, they tend to take the fastest shortcut. they sometimes do it intentionally, but mostly it is an unconscious act. this kind of action violates the traffic regulations and sometimes threatens the safety of the pedestrians. The ‘ergo crosswalk’ is a design that makes people follow the law, as well as consider their habits or
unconscious actions. it will encourage pedestrians to follow the lines of the cross walk and protect them
from any potential danger. If regulations cannot force people to follow the law, wouldn’t it be more reasonable to
change the law and fulfill the main purpose of keeping the safety and convenience of the pedestrian…”

Seoul International Design Competition 2010

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Building Tomorrow

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Peter Semmelhack

Internet of Things, Mobile, Data

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.