Dynamic Billboards That React To Traffic Conditions
Engadget points us to an interesting concept by Research In Motion for a dynamic billboard that can change its message based on fluctuating traffic conditions. The company recently filed two patent applications for the system, which would use sensors to detect when traffic was building up, and present a more content-rich ad. When vehicles are passing quickly, standard only information such as the exit number and name of a gas station or restaurant would be displayed.
[via Engadget]
Recent Articles By Dan Gould 
Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.
Daily Ideas & Inspiration Email