Fandom Grows From Foam Fingers To Commodities
Texas universities offer environmentally-friendly branded energy option for fans.
In what might seem like an unlikely combination, the University of Texas and Texas A&M University are set to begin marketing their own branded green electricity options. The energy will be 100% sourced from Texas wind, and although it may not be the most cost efficient option for some people, it provides fans and alumni with another option to pledge their allegiance to their favorite educational institution, while simultaneously promoting an environmentally-conscious activity.
While not as visible as a bumper sticker or baseball cap, the unconventional strategy shows promise as means of publicly promoting sustainability and bolstering fundraising efforts. Along with these two Texas Universities, five other major universities are in talks with Branded Retail Energy, a company that markets energy through affinity partnerships, to start similar efforts.
The marketing push in Texas has been timed to coincide with the start of college football season, through a series of stadium promotions that includes signage, video and leaflets that will direct fans to the branded websites for a chance to win university inspired prizes and free energy for a year. Given the size of the forum – the UT stadium holds over 100,000 and A&M’s Kyle Field holding over 80,000 fans – the exposure from the get-go will be anything but limited.
[via Texas Tribune]