Online recipe community crowdsources cookbook and offers realtime advice.
food52 is recipe community that takes a unique approach to motivating its users to submit content. Through weekly contests centered around a particular ingredient or subject, the site’s editors, NY Times writers Amanda Hesser and Merrill Stubbs, are curating the community’s best recipes. After one year, the site will have generated its first cookbook to be published by Harper Collins. In an effort to bring the recipes to life, Hesser and Stubbs select the finalists of each challenge and post slideshows of themselves making the dishes. The community votes and the winners go into the book.
In addition to the user-generated recipes, food52 has just launched another crowdsourcing feature for their site called foodpickle to provide confused cooks with access to actionable advice. The tool creates a forum for people to ask their food related questions to the community and receive near realtime feedback. Individuals can submit directly through the site and have the answers emailed or tweet @foodpickle to see the online response.