menu

George Parker: Whatever Happened To The Paperless Office?

George Parker: Whatever Happened To The Paperless Office?
Advertising

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK

George Parker
  • 15 september 2010

I always read The Economist, ‘cos I’m smart, clever, handsome, like to demonstrate my witty and erudite understanding of everything, and I invariably carry a big stick. (Esoteric reference to one of the great ad campaigns of all, fucking time. Check it out.) I am also, not on a horse. Anyway, as part of a recent, Economist “Technology Quarterly” issue, there was a feature on the current state of printing and how the costs and environmental impact of office printers are kicking the shit out of office expenditures. Yes, because even though printers are dirt cheap now, and you can get one thrown in if you buy a box of corn flakes, the villains who manufacture them are making the big bucks on ink and cartridges. Most of which are only half full when you buy them.

But the real heavy duty cost is paper; yes the stuff we are destroying the Amazon rain forests to produce. Consumption peaked in 2001, but it has only declined marginally since then, and the average is till upwards of 150 pounds of paper per worker per year. Yeah, 150 pounds… That’s more than the weight of Lady Gaga, even in her one hundred percent meat dress!

Yet for nearly thirty years all those pundits who profess to be able to forecast the future (Faith Popcorn, etc.) have been telling us that we are about to enter the era of the “paperless office.” I even have a tear sheet from a long dead PC magazine of the eighties with an article written by Bill Gates claiming that this wondrous event was about to happen. And here we are thirty years later, and we’re still waiting.

Perhaps with the current, overbearing hoopla about mobile devises and computing on the run, paper profligacy will eventually become a thing of the past… But, you know what? I don’t think so. Remember my recent column about the fucktards of Power Point and their love of monstrous decks? Those same kinds of people will always be with us. Throughout history they created humungous piles of clay tablets, mountains of papyrus scrolls, and libraries of illuminated manuscripts. These are the same people who maintain warehouses full of medical records, rather than digitizing everything… “Cos it justifies their pathetic fucking existence.

Anyway, I’m looking forward to the blog-less future of PSFK.

But then you’d miss me… Wouldn’t you???

George Parker is a guest columnist for psfk.com. He is the perpetrator of adscam.typepad.com, which is without doubt, one of the most foul and annoying, piss & vinegar ad blogs on the planet. He is the author of MadScam and his new book, The Ubiquitous Persuaders, which is currently setting the ether ablaze (and which you can order now on Amazon). He will continue to relentlessly promote the crap out of it until you are forced to stab yourself in the eyes with knitting needles.

Trending

Modular System Lets Musicians Create Their Own MIDI Controllers

Arts & Culture
Technology Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Customer Retention Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Product Launch Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

Automotive Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Cities Yesterday

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Social Media Yesterday

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Health Yesterday

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Sustainability Yesterday

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Syndicated Yesterday

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

No search results found.