menu

Google To Introduce Sponsored Icons In Its Maps Service

Google To Introduce Sponsored Icons In Its Maps Service
Advertising

The company is introducing a new feature to monetize its virtual real estate.

Naresh Kumar
  • 2 september 2010

Google is introducing a new feature on its Maps service which will allow advertisers to pay and have their logos show up beside the names of their establishments. Currently, Google Maps only show generic gray icons that indicate the type of businesses on the map, but with the sponsored map icons, companies can promote themselves with their logos prominently visible when users zoom in on an area while searching. Google said that advertisers won’t be able to pay for increasing their visibility and that their search algorithm will itself place the logos according to what users are looking for. The company is running a beta with some companies including HSBC and Target.

Google Maps

[via Paid Content]

+#advertising
+#technology
+Advertising
+financial services
+fitness / sport
+Google
+Google Maps
+hsbc
+logos
+Retail
+technology
+Work & Business
Trending

PSFK Launches The Beauty Debrief

Advertising
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Home Yesterday
Retail Yesterday
No search results found.