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Inverse Google Takes Users To The End Of The Internet

Inverse Google Takes Users To The End Of The Internet
culture

A search engine filter presents unlikely results.

Francisco Hui
  • 30 september 2010

Inframutt is a search engine designed to return the least popular results. Contrary to Google’s goals of providing users with the most relevant links, these backwards results are meant to highlight the underdogs of search rankings.

The experience places a twist to typical vanity searches by users, as they return unexpected links rather than pages from a user’s established website or social network profiles. In ways, this could serve as an outlet for lateral inspiration.

A search about Google itself reveals that results are capped at 375 pages, showing users the algorithmic end to parts of the internet.

inverse google returns underdog results.png

Inframutt

[via MoMB]

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