menu

The Instantising Of Online Search Platforms

The Instantising Of Online Search Platforms
Advertising

The introduction of Google Instant has influenced a slew of new sites that build upon the notion of practical, predictable query mechanisms.

Daniel Edmundson
  • 13 september 2010

As evidenced last week by the release of Google Instant, predictive, immediate search will likely change the speed and habitual activity of online findings.  So much in fact, that the influence on other platforms has been, well, fairly instant.

The new site Instantise now provides over 16 search apps built upon the concept, with the ability to search with Google’s inventive quickness at heart. But two such sites have lead the conversation and application of the trend: YouTube Instant and iTunes Instant.

YouTube Instant was built by Stanford University student, Feross Aboukhadijeh, on a dare from a classmate in three hours. It initiates YouTube video playing upon each search query, and went viral immediately as the conversation around Google Instant was still fresh in people’s minds. He was later offered a job from the company.

itunes instant search

iTunes Instant was constructed the same week, by 15-year-old entrepreneur (and also founder of Pitch.ly and OneExtraLap), Stephen Ou, of California, after noticing the slow speed and complexity of the music platform’s existing interface. The site pulls from iTunes’ vast library of songs, artists and applications, and artists to provide a quicker search.

The development of such sites is also relatively simple.  Building upon open APIs, the platforms provide a service that utilizes existing databases of information–just making them more accessible through speed.  It’s interesting, too, to observe how the agility of this approach by developers has mimicked the very applications themselves: quick, thoughtful and practical searching will continue to impact the online experience, no matter the intention or context.

YouTube Instant

iTunes Instant

About Google Instant

Advertising
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Today

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Today

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Today

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

Design Today

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Today

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Today

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Beauty Today

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Arts & Culture Today

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Today

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Mobile Today

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

Retail Today

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Today

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

No search results found.