(Video) Insight Into Google’s Priority Inbox

An experience designer on Gmail Team explains how Google’s new service works.

As someone with 115,000 emails in my Gmail account, Google’s product Priority Inbox is something I am definitely testing out. Although I don’t really check my email until I am about 3 hours into my day (my days start at 7am) I get distracted when using email, especially when when I log in to Gmail and am faced with a screen that looks like the image above; the purple are all the emails I flagged this morning for delete – before I read any other emails. My desktop software can’t even take the strain and I have found myself moving from Mozilla Thunderbird to Apple Mail as each program ground to a halt under the strain – and sure, I could strive to be zero-inboxer but a long, long time ago when I had a job, a lengthy email trail proved a point and saved me from being fired. I learned then that ‘delete’ does a little more than remove distractions.

Anyway, the reason I say all this is because I wanted to share this video from Tina Roth Eisenberg’s Creative Morning in Zurich. In the video, Ario Jafarzadeh, an experience designer on Google’s Gmail Team, explains how Google learns from your email behavior and content over time to create the priority mail service Priority Inbox. If you’re a heavy user of email (which you are) then you should check the service out.

Priority Inbox

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