The brilliant marketing expert opened our 2009 event with a talk where he explained why innovation is important.

PSFK’s major 2009 event in London opened with a talk by Mark Earls, author of Herd. He began by discussing the importance of gathering inspiration across categories, market sectors, and groups – and ultimately, how to turn those insights into mass change. Effectively, Mark explains why innovation is important.

Mark Earls stressed that innovation is an exercise that needs to be practiced. The mere process of looking for new ideas allows you to challenge whether or not your existing ones are any good. Even if a new idea is not perfect, it can still shine a new light on existing ideas.

On an individual level, Mark explains that keeping your ‘new ideas radar’ running prepares you for the real game-changing opportunities when they do come. On a corporate level, the quest for new ideas is good for business because it simply makes everyone’s jobs more interesting. If people are interested and engaged, they produce better ideas of their own and are more inclined to see them through.

You can receive more inspiration like this talk at PSFK CONFERENCE LONDON 2010 which takes place Friday 10th September 2010.

Amazon – Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls Blog