Wearable camera from Whiskas Australia snaps cat POV pics in effort to better understand these elusive beasts
Whiskas Australia has developed a device that enables cats to take and post their own photos to Instagram, with the aim of providing a social media outlet for kitties to help us better understand their behavior (if ever).
Author of 98% Pure Potato calls for a reboot of the days when human interaction was at center of agencies' account planning departments
Considering the obsession for numbers, vast datasets, and real-time analysis in current marketing there’s a certain irony that 50 years ago these approaches would have been vilified as ‘scientific advertising’ and discarded. Creatives such as Howard Gossage and Bill Bernbach railed against the use of quickfire quantitative techniques to choose which ads would be effective. And drop those which failed the first round of tests. The fightback started not in New York or San Francisco but in London in the late 1960s when two very different individuals, Stephen King and Stanley Pollitt, created a new department in their agencies and called it the account planning department.
Widerun uses virtual reality headsets to simulate bicycling anywhere within the world (and out)
Cyclists rejoice! Your calls for a better alternative to stationary bikes have been answered by the team at Widerun, a small group of cycling and virtual-reality enthusiasts based in Milan who have figured out a novel way of combining the two. You’ll never have to hibernate through the winter again!
HotSquash offers fashion-forward, high-tech clothing line that takes on high and low temps
Temperature regulating clothing isn’t exactly new—it’s been a feature of high-end athletic gear since late last century—but HotSquash‘s line has moved the feature to clothes more suitable for the runway.
The Instagram-based run through San Francisco offers fans the chance to win a pair of Reebok ZPump Fusion
Reebok has launched an Instagram-based virtual run through the streets of San Francisco as part of its Hunt For The Pump experience. Although the inventive social game takes place on Instagram, it offers fans the chance to win a tangible reward: a pair of new Reebok ZPump Fusion.
AIAIAI has created a headphone system that lets users prepare for DJing, audio editing, and just some good ole casual listening
AIAIAI, the designers behind Booty Drum, have created a new headphone system that lets users customize the headband, earpad, speaker unit, and cable arrangement. TMA-2 Modular has 360 possible configurations, offering consumers the chance to build a pair of headphones that perfectly suits their needs.
Calling all creatives: Help people live, work and play better by inspiring progressive solutions and democratizing big data
Imagine if you could collect all the world’s data, understand it, and improve people’s lives by helping them live, work and play better. What would you create? IBM Watson and PSFK are collaborating to explore the future of cognitive computing and want you to dream big and share your best ideas around what could be possible.
Artist Olafur Eliasson works with glass and mirrors to create kaleidoscopic artworks that breach dimensions
The work of Danish-Icelandic artist Olafur Eliasson is diverse and covers paintings, sculptures, film, photography, and installations— artworks that he has exhibited in various parts of the globe. The artist is well-known for working with reflective glass, mirrors and light to create stunning installations that seem to transport viewers to a different realm of sensory experience.
By scanning the wine you drink, users of Delectable can keep track of their favorites and discover world's best varieties
It takes a lot of time, and plenty of tastings to figure out if you’re into reds or whites, or prefer your wine bitter or sweet. Delectable is an app that streamlines the process, giving you instant access to the info and ratings of each wine you try and snap a picture of.
Ultrahaptics is a great, and seemingly physics-free, new frontier for virtual reality
Despite the incredible—and increasing—ability of digital technology to simulate visual experiences, even the most committed Oculus Rift proponent will admit that the sense of touch is neglected amid the intense focus on visuality among developers. An impressive new tactile interface called Ultrahaptics, however, is poised to change all that. It uses ultrasound to create a force field, letting you feel tactile sensations in midair without any need for gloves or fancy attachments on the part of users.
#hurtsmetoo campaign allows everyone to stand with mistreated women
Budapest’s ACG advertising agency created the campaign #hurtsmetoo to raise awareness and money for the safe houses operated by the Hungarian Interchurch Aid, which provides a shelter for abused women. In partnership with the Hungarian designer tattoo brand TATZ, the agency developed a special set of temporary tattoos that look like bruises.