Slash
Advertising On School Lockers

Budget cuts force a Minnesota school district to allow ad placements in hallways.

Lisa Baldini
Lisa Baldini on October 22, 2010.

Faced with budget cuts totaling over 3.6 million dollars, a Minnesota school district has turned to advertising revenue to fund their programs. Such issues bring up a slew of questions in terms of where the private meets the public, education meets capitalism. What are the psychological effects of allowing advertising to infiltrate across all sectors of life? Yet, how do school districts maintain operation without funding? These are not easy questions to deal with.

The Star Tribune reports:

“I hate to say it’s all about the money, but it probably is,” said Paul Stremick, Centennial school superintendent. “Still, we want to keep students’ interests in mind.” That means the district would be allowed to turn down ads not deemed suitable for kids.”

StarTribune: “Schools open lockers to advertising”

TOPICS: Advertising, Branding & Marketing, Education, Youth
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Lisa Baldini

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Lisa Baldini is a regular contributor to PSFK.com. As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.

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