menu

Creating The Perfect Sound To Enhance Eating

Creating The Perfect Sound To Enhance Eating
Arts & Culture

A new study explores how unpleasant sound can decrease the sensitivity of a person's palate, and looks at ways to mitigate such noise pollution.

Naresh Kumar
  • 15 october 2010

According to a new research published in the Food Quality and Preference Journal, extremely loud background noise can make food taste bland. This is because a high level of unpleasant sound decreases the sensitivity of a person’s palate and this makes food less appealing to him than it is. Perhaps this explains why airlines often receive bland meals as one of their regular complaints as passengers often have to bear with the loud roars of aircraft engines. In addition, the study found that the converse was also true and that enjoyable music tends to enhance people’s eating experience.

The lead researcher, Dr. Andy Woods from Unilever and the University of Manchester, said that with their study, it could be possible to create the perfect sound that can enhance any meal.

Food Quality and Preference Journal

[via The Telegraph]

+consumer goods
+Culture
+Europe
+fashion / apparel
+fitness / sport
+Food
+Market Research
+Science
+UK
+unilever
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.