menu

Local Food And Grassroots Local Brands

Local Food And Grassroots Local Brands
Advertising

PSFK explores "Eat Drink Local Week," a celebration of the local NYC foodshed.

Kat Popiel
  • 1 october 2010

As part of an 11 day long festival in New York focused on a dialogue with the local food movement, Edible Magazine along with The New School hosted an afternoon comprised of four panels discussions featuring the city’s leaders in journalism, agriculture, mixologists, chefs and entrepreneurs.  A continuation of Edible Magazine’s first conference in Santa Fe with of their titles from across the country, this seminar marked the follow up of what is sure to be a continued force in the food space.

PSFK was there to chronicle each of the sessions with speakers; the opening panel focused on the reasons for Brooklyn’s emergence of communities that were creating brands at a grassroots level and included Tom Mylan (The Meat Hook), Arian Daguin (D’Artagnan), Cathy Erway (Not Eating Out in New York) and Kennon Kay (Queens Country Farm), moderated by Gabrielle Langholtz, Editor in Chief of Edible Manhattan and Edible Brooklyn.

Daguin recounted her own experience of starting D’Artagnan, bringing with her the rural traditions of France to the US, a country experiencing a strong convenience culture due to technology; ‘you can buy more chicken parts here more than you can a whole chicken’.  As the new Director of Agriculture, Kennon concurred, reminding the audience that the Queens Country farm is historic, dating back to 1697, meaning New York has always had a strong farming tradition, it is just becoming more embraced at the moment.

Mayles and his business partners conceptualized The Meat Hook over a bourbon as an organic development from the formation of The Unfancy Food Show in 2006; a now annual event scheduled at the same time as the more corporate Fancy Food Show but showcasing small food upstarts from Brooklyn.  He believes that the current rise in DIY enterprises is Brooklyn ‘voting with their dollar’, a response to the economic climate.

Erway identified food as ‘a medium to express creativity in New York’.  With the emerging food purveyors, cooking clubs, pie bake off events and mushrooming food trucks, it seems individuals who have a passion for food are using food as a vehicle to have a voice and present their individuality.

All agreed that taste was a major issue; with industrialization designing cookie cutter fast food brands, packaged goods and produce designed to all look the same, flavor has been compromised and it’s rebirth much awaited.

Check out the rest of the events going on till October 6th.

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Today

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Today

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Today

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Today

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Today

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Today

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Today

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.