Monocolumn: Maintaining The Obama Charm

The local politicos who awaited Barack Obama’s arrival to a northwest Philadelphia schoolyard on Sunday afternoon all seemed to have the same...

Monocle Monocle on October 12, 2010.

Monocolumn- Maintaining The Obama Charm

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

The local politicos who awaited Barack Obama’s arrival to a northwest Philadelphia schoolyard on Sunday afternoon all seemed to have the same unanswered question: what was Joe Biden doing there? Why did Obama need his running mate to help win over a largely black crowd in a Democratic stronghold?

The two have never had a particularly compelling chemistry on stage: the vice-president seems to evoke alternating waves of impatience and bemusement from his boss. But the unusual joint appearance was the best shorthand to evoke 2008 nostalgia among the loyal Democrats whose participation could help rescue an otherwise dismal election day on 2 November.

The buddy act was just one of the old campaign trappings that have returned in the election’s closing weeks, although tweaked for new realities: the sunrise O logo is no longer paired with a message of “Change” but the Democrats’ new campaign slogan “Moving America Forward”.

“I need everyone to understand our victory in that campaign wasn’t the end of the road,” Obama told 18,000 supporters. “That was just the beginning of the road.”

Much of Obama’s charm as a presidential candidate came from his striking newness, including the idea that he was different not only from his Republican opponents but from all the Democrats who came before him. This year Obama has been forced into the role of parliamentary leader, carrying the flag for all Democrats and discrediting the opposition – an unusual fit for a man who has long acted as though he was too sophisticated for tired old categories and allegiances.

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Monocolumn is Monocle’s daily bulletin of news and opinion. Click here to read more, or here to subscribe to the monthly magazine.