menu

Monocolumn: Switzerland’s Right-Wing Targets Italians

Monocolumn: Switzerland’s Right-Wing Targets Italians
Advertising

The right-wing Swiss People’s Party (Schweizerische Volkspartei, SVP) seems to spark controversy every time it puts up a political poster.

Monocle
  • 5 october 2010

Monocolumn- Switzerland’s Right-Wing Targets Italians

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

The right-wing Swiss People’s Party (Schweizerische Volkspartei, SVP) seems to spark controversy every time it puts up a political poster. (Who can forget its placards in favour of last year’s referendum to ban minarets, which depicted the spires as menacing rockets atop the country’s flag.) Last week, new billboards appeared on streets in Canton Ticino showing rats taking bites out of Swiss cheese. But instead of creeping Islamisation, this time party officials had a new target: next-door neighbour Italy.

The latest SVP initiative, which includes a website and Facebook page, is a protest against the 45,000 Italians, known as frontalieri, who cross the border each day to earn a living as builders, factory workers, nurses and researchers in the Italian-speaking canton. On average, the Italians work for lower salaries than their Swiss counterparts, while a bilateral accord stipulates that a share of income tax paid by cross-border employees is returned south – last year, Ticino authorities sent 56 million Swiss francs to Italian coffers.

With the Swiss economy in the process of righting itself and cantonal unemployment higher than the national average, local members of the SVP believed they had found a potential vote winner come election time. So the SVP, currently the biggest party in the Swiss parliament, hired a Ticino advertising agency to come up with a provocative message.

But just as the party drew flak for its black sheep poster in support of deporting foreigners – which even the UN condemned as racist – officials again found themselves in hot water for caricaturing their southern neighbours as rodents. The Swiss ambassador to Rome was quickly forced to issue an apology.

To continue reading, click here.

Monocolumn is Monocle’s daily bulletin of news and opinion. Click here to read more, or here to subscribe to the monthly magazine.

Image by Veer.

Veer has recently relaunched its site, Veer.com, with a simplified, easy to use interface allowing for enhanced and simplified image search. The site, which is a go-to source for creative and affordable stock photography, illustrations, fonts and merchandise, helps people add style to business, marketing, and personal design projects.

tumblr analytics


Advertising
Trending

PSFK's Workplace Vision: Leave The Busywork To The Bots

Ai
Syndicated Today

In Popular Games, The Recurring Theme Is Exploration

The much-hyped sci-fi sandbox game proved to be as massive as expected, while Pokémon Go continued to prove inescapable

Design Today

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Trending

Get PSFK's Latest Report: Future of Work

See All
Advertising Today

This Cookbook Is Inspired By Brad Pitt’s On-Screen Eating Habits

Learn how to whip up meals and snacks pulled straight from the actor's fictional universe

USA Today

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close

PURPLELIST EXPERTS

Christopher Fabian

Development, Social Good, Technology

Augmented & Virtual Reality Today

VR Training For Active Shooter Preparedness

SurviVR is an immersive environment to teach civilians how to protect themselves in dangerous situations

Cities Today

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing Today

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Today

Uber Now Lets Commuters Pay With Pretax Dollars

The prepaid cards are a partnership with WageWorks, letting uberPool users save up to 40% on their trip

Home Today

Philips Hue Adds Motion Sensor To Control Lights Automatically

The wireless device lets users interact with their environment without needing to press a switch

Home Today

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Arts & Culture Today

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Arts & Culture Today

Interactive Ceiling Responds To People Walking Underneath

The installation features built-in sensors that cause the undulating surface to morph and react to passersby

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Fashion Today

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Advertising Today

Tokyo Concept Store Disguised As A Parking Garage

The retail and cafe project is designed as a hidden treasure for urban explorers

No search results found.